Last year I started working on the visual identity and web site for WebStories, a conference that I had the honour to co-organize, held last February.
What better than a heart to brand a conference held in the “heart of Europe”, and which is organized by and created for those “who love the web”?
Whilst the logo shape was obvious to me, I also wanted it to reflect the elegance and resilience of the web — elegant by its simplicity, while resilient by its architecture.
A multitude of technical layers, points of view, criticisms and praises composes the web we love so much, and it is also what keeps it together.
The Color Palette
The colour palette should reflect the simple, elegant and yet vibrating nature of the web.
A little PWA built using Eleventy, prioritizing accessibility and performance.