Some months ago, I've heard about the Open Web Advocacy initiative and their goal to “fight for the future of the open web”; for me, it was a clear call for action.
The Open Web Advocacy (OWA) is “a group of software engineers from all over the world who have come together to advocate for the future of the open web by providing regulators, legislators and policy makers the intricate technical details that they need to understand the major anti-competitive issues in our industry and how to solve them.”
Since I've heard about OWA, I've started participating in their Discord group. At that time, they already had a “template-ready” web site and a logo, created by Ashley Beshensky, graphic designer.
As web designer, I obviously think that every good idea deserves a good web site, so I urged to propose OWA a new design.
The main goal of OWA is “to provide regulators, legislators and policy makers the intricate technical details that they need to understand the major anti-competitive issues in our industry and potential ways to solve them” — About OWA, Contributors and Supporters.
I wanted the design to enhance the highly technical and legal role of OWA — it was important to stress the seriousness and competence of the group —, but I should avoid a too austere look, to keep the content enticing.
As I often do, once I've conceived the main elements of the design, I've enhanced and fine-tuned it directly on the browser. In a very short time, I modified the style-sheet and the HTML page structure to apply the new design.
It was a nice experience to work on an open project like this: having creative freedom to propose a design to a decentralized and eclectic group of “decision makers”.
I also had the pleasure to create some promotional items for the organisation, and the visit card for Alex Moore, OWA Executive Director.